BLACK & WHITE MARKETING

No fancy buzz words. No gimmicks.

​Just effective sales and marketing solutions that help catering companies, hospitality and events businesses grow.

Black & White Marketing is a boutique Melbourne-based sales and marketing consultancy that can help your hospitality business increase sales and achieve its goals.

Because we’re specialists, you benefit – with access to effective sales and marketing resources PLUS tailored strategic marketing plans that deliver real results.

At Black & White Marketing, we understand the grey areas of the hospitality and events industries.

Experience effective sales and marketing strategies and solutions that boost awareness of your brand.

Professional.

Practical.

Creative.

For real results.

Promoting your business doesn’t have to be complicated.

Sometimes, it’s about seeing things clearly.

Black & White Marketing.

Black & White Marketing Principal Consultant, Lauren Lacava has 20 years of experience in sales, marketing and management at some of Australia’s most successful catering, hospitality and event organisations.

As a hands-on General Manager and Sales and Marketing Manager for a diverse range of venues and catering companies, she has refined superior skills in sales and marketing strategy, strategic planning and business development – supported by the academic knowledge of her Master’s Degree in Business Marketing. Lauren’s appetite for the catering industry has seen her work closely with a variety of caterers from boutique operators through to the world’s largest catering businesses.  Lauren’s experience includes the management, sales and marketing  for hospitality and events at some of Australia’s most iconic major events including Spring Racing Carnival, Formula One Grand Prix and the Australian Open. Lauren has worked closely with all manner of venues including  boutique wedding reception venues and wineries, iconic landmark venues such as Melbourne Museum and Royal Exhibition Building as well as large sports venues such as Caulfield Racecourse, Melbourne and Olympic Park and State Netball Hockey Centre.

In recent years, Lauren has carved out a reputation as a sought-after consultant for Australia’s best hospitality and events businesses. Her passionate vision to help event businesses become bigger and better inspires her to create and implement streamlined sales and marketing strategies that deliver measurable results. Lauren’s approach to helping businesses grow their sales is Black & White. Attention to detail is Lauren’s happy place and her no-nonsense approach secures the best possible results for your business.

Black & White Marketing only service the hospitality, wedding and events industries.

Why?

Because this is what we have done for the last 20 years – it is our niche and our passion.

We are proud to offer a range of marketing services to support you and your team.

Copy Writing

Whether it’s blogging for your brand or sharing relevant, profile-building content on LinkedIn and other social media platforms, effective content marketing is about providing value to your followers and customers (and getting those all-important clock-throughs). Our professional copy writers have that way with words and speak the language that connects you with your target audience. We provide copy writing services for marketing collateral that calls your customers to action – including website copy, sales and marketing pitches, Linked In profiles and media releases to help you attract attention and build better business connections.

Directory Management

Who has time to update their venue listings? But, because they are such a great additional channel to promote your venue or events business, making the effort matters. We have relationships with all the best venue directories and understand how to maximise exposure and enquiries for each site.

For all your events business copy writing needs, contact Black and White Marketing today.

Want to grow your hospitality or events business but not sure about your next step?

Black & White Marketing specialise in hospitality consulting for Melbourne venues, caterers and events businesses. Our professional guidance comes from years of Australian hospitality industry experience – helping you direct your sales and event team towards increased sales, greater profits and consistent business growth.

How?

We deliver a comprehensive assessment of your existing business structure and help you develop a sales team that is focussed and more effective. (If your eyes are glazing over, don’t worry – that’s why we’re here for you).

Whether it is advice on your existing sales and marketing strategy, recommendations for successful management of catering, events and hospitality sector businesses, or simply a ‘where to from here?’ conversation, we’d love to chat.

If you’re ready to build your brand and benefit from experience, support and the right advice, get in touch today.

Want to grow your hospitality or events business but not sure about your next step?

We are here to help – call us on 1300 760 937 

Or shoot us a message below!